Port Macquarie Hastings Destination Management Plan 2020 to 2024
Meredith worked with Claire Ellis Consulting to develop a five year Destination Management Plan for Port Macquarie Hastings Council. Port Macquarie has traditionally been an important hub for visitor activity providing a range of accommodation; nature based, heritage and cultural experiences; and increasing restaurant and café culture that are located easily accessible to visitors.
The broader Port Macquarie Hastings area also comprises other locations, such as Camden Haven/Laurieton and Wauchope. Each of these has their own identities and offer distinctive visitor experiences, but generally was not as well known to visitors. Strategic priorities that emerged from the planning process related to the establishment of a sound destination management framework to lead and implement the actions of this Plan, as well as work to sharpen the region’s points of difference and further develop and promote tourism experiences to sustainably grow the local visitor economy. The platform of ‘easy nature’ was identified as the strongest growth potential for the area.