Strategic Advice

Meredith provides on-going strategic advice and project management support to clients.

She is highly flexible and can work with you to determine the best approach to meet your needs. Costs are also flexible and can be simply on an hourly rate through to scoping proposals for small to large projects including:

  • Providing advice on tourism infrastructure and product development projects – where LGAs, RTOs and operators may not have the expertise in-house (e.g. Meredith is currently working with an LGA to design and implement a Mountain Bike Tourism infrastructure project)
  • Supporting LGAs and RTOs to design and scope projects – where clients need support to determine the most approach or methodology to brief other specialist consultants (e.g. for Nature Based Tourism, Agri-tourism, Event, Brand and Marketing strategy projects)
  • Supporting local governments to develop their own DMPs – where LGAs might just need advice on how to undertake a DMP process
  • Delivering capacity building to elevate staff capacity to deliver on DMP strategies and actions
  • Assisting to prepare visitor economy grant or funding submissions
  • Helping to solve challenges to visitor economies – e.g. crisis recovery strategies.

Recent clients include:

  • Destination Southern New South Wales
  • Richmond Valley Council Council
  • Narooma Oyster Festival Limited
  • Eurobodalla Shire Council
  • Destination North Coast

Meredith has provided strategic advice on various national, state and regional, local tourism review and planning projects including:

Destination North Coast, leading the Northern Rivers Rail Trail Product and Experience Development Project and Business Mentoring Program in collaboration with Shane Dredge and Noah Nielsen. This project has involved a Product Audit of all products and experiences along the 130 kilometres of the Rail Trail, a Case Study Report of good practice operations for Rail Trails in New Zealand and Australia and a design and delivery of a Rail Trail Mentoring Program for operators that are keen to develop new product, or enhance their existing operations to take advantage of opportunities from the construction of the rail trail in the Northern Rivers (2021/22) 

McLaren Vale Wine Grape and Tourism Association, worked with Andrea Roberts (unl+td) to review the Association’s strategic direction around tourism and to determine what role the Association should have in the McLaren Vale tourism industry and how this should be funded (2021/22)

River of Arts Festival, Eurobodalla – engaged to facilitate a strategic planning workshop with a new committee to determine the future growth for the Festival to position it as a Major Event and to inform the preparation of a new strategic plan (2021)

Byron Shire Council – facilitated stakeholder workshops and provided recommendations on best practice visitor management to inform the development of new Sustainable Visitor Management Strategy for Byron Shire (2018)

Local Government Queensland Association (Peak Services) – engaged to provide tourism consultancy services and grant writing services as required for local governments in regional Queensland (2017)

Australian Local Government Association – invited speaker for the Regional Cooperation and Development Forum, ‘Leveraging the Visitor Economy – Challenges and Opportunities’ (2016)

South Australia Tourism Commission – Review of South Australian Regional Tourism Structures and Working Relationships (2016)

Tourism Victoria – Regional Tourism Board and Destination Management Plan Review (2014)

Destination New South Wales – various projects including a state-wide review of DMPs and tourism products and experiences (2011 to 2014)

Indian Ocean Rim Association Tourism Ministerial Meeting, Seychelles – invited Expert Speaker, ‘Developing cruise tourism in the Indian Ocean’ (2014)

meredith wray advice